Dealership success with Haytools
Kenansville Equipment Company sells more Disc Mower Conditioners and Round Balers than any other dealership in the Kubota Network. Father and son team, Clegg and Ben Grady, have bested all other dealerships (even multi-store operations) through their single location in Kenansville, NC, holding 65+% market share in their area.
The Grady family began to carry Kubota equipment in 2001 and have since dropped all competing haytool brands. They recently celebrated a big milestone - selling over 100 pieces of haytool equipment!
Ben recently shared the secret to their success - “Go when they call. Service is the key to this business.” The team was an early adopter to get Kubota Service Certified and maintain a fleet of service trucks and a well-stocked service and parts department to ensure their customers stay in the field. “No equipment is perfect, but you have to keep them up and running,” stated Ben. Living that philosophy, it’s not uncommon to find him in a hayfield at 10pm on a weekend, if that is what his customer needs. Of course, he is equally comfortable providing demonstrations of the equipment to prospect customers and supporting their community by providing tractors for a local FFA tractor driving competition, as well as a locally operated rodeo.
Congratulations to Kenansville Equipment for their haytool sales milestone and here’s to many more!
____________________________
Notes:
Kenansville Equipment Company (dealer 37982)
Kenansville, NC
Owner: Clegg and Ben Grady (2 generations of dealership ownership)
APS: Jason Roberts
Facebook: @KenansvilleEquipmentCompany
-
Kubota dealer since 2001
-
Previously carried other haytool brands, but dropped all except Kubota
-
Single location
-
Sold more DMCs and Round Balers as a single location than any other dealership in the Kubota Network (even more than multi-store dealerships)
-
Hold 65% market share
-
Stock proper inventory levels
-
Service certified
-
Service trucks and department to maintain equipment
-
Conduct demos
-
Secret to success, Ben Grady “Go when they call. Service is the key to this business”
-
Ben Grady “No equipment is perfect, but you have to keep them up and running”
-
You’ll find Ben in a hayfield at 10pm on a weekend, if that is needed.
-
Support community by proving tractors to a local FFA tractor driving competition, as well as local rodeo