Start Your Engines: Kubota Refuels Partnership with Crayola Bringing Kids Together for Community Teamwork

GRAPEVINE, Texas (May 15, 2023) – Kubota Tractor Corporation and Crayola announced today a renewed partnership building on the success of last year’s collaboration between the brands to show kids how teamwork can make a difference in their community. The new venture is inspired by Kubota’s NASCAR partners like Trackhouse Racing and ThorSport Racing and includes an immersive, interactive event touring Crayola’s family attractions; at-home crafts and coloring pages at CrayolaExperience.com/Kubota and Crayola.com; and classroom activities and educational content.    

Together, the brands will transform Crayola Experience family attractions into “Raceway Makeover by Kubota” in a four-market national takeover tour beginning later this month. The limited-time events will put kids (and kids at heart) in the driver’s seat of dozens of hands-on, auto racing-themed activities featuring Kubota equipment—such as tractors, mowers and RTVs—as they ready the fictional town of Crayonville for its new raceway. 

To kick off the national tour, Kubota and Crayola will host grand opening events for each takeover, featuring live pit crew demonstrations from Kubota’s NASCAR partner Trackhouse Racing. At these free-to-the-public events, kids will get to test their own pit crew skills to see if they have what it takes. Kid-friendly challenges include simulated tire changing relays, gas refill speed tests, tire obstacle courses, and more. 

“Partnering with Crayola brings to life our iconic orange equipment in new ways and with it the chance for kids to get creative and see what’s possible when we work together,” said Todd Stucke, Senior Vice President of Marketing, Kubota Tractor Corporation. “Throughout the immersive experience, kids will discover how teamwork and the machine power of Kubota equipment can improve communities.”  

Inside the family attractions, kids will participate in a pit crew tire change challenge, get behind the wheel of a virtual Kubota tractor in a simulator game, race Kubota toy cars customized with Crayola accessories and take photos with kid-sized Kubota-branded race cars and trucks thanks to Kubota’s NASCAR partners Trackhouse and ThorSport Racing, plus more activities.