Kubota Showcases New Agri Concept as First-Time CES® 2024 Exhibitor

From CES® 2024, the biggest tech event in the world, Kubota North America Corporation (KNA) unveiled its 2030 vision and holistic approach to innovation and technology integration, built on more than 130 years of providing customer solutions to societal issues in the areas of food production, clean water, and the environment. Company leaders from around the world came together to provide attendees with an immersive experience into the future for its next generation of equipment that will seamlessly integrate artificial intelligence, automation, and electrification.   

“Kubota is transforming from a trusted equipment provider into a solutions provider,” said Todd Stucke, Kubota Executive Officer and newly appointed president of Kubota Tractor Corporation. “We are well known in the compact equipment market for our versatility, durability, and reliability, and our machines have always been easy to own and easy to operate. Today, they’re evolving to be even more intuitive, putting data and AI directly in the hands of residential equipment owners to enhance their lives and make things easier, more productive, and more efficient.”

Kubota unveiled the New Agri Concept – a fully electric, multi-purpose vehicle – and released an immersive video illustrating Kubota’s vision for bringing autonomous technology and AI together to provide solutions for a residential or small-acreage grower. Key technologies highlighted in the immersive video include: automatic data collection, real-time monitoring, AI identifying potential issues, automation addressing labor challenges, water management automation, and a data platform enhancing productivity.

The fully electric New Agri Concept is designed for flexibility and to support a wide range of tasks. The vehicle’s six independent drive motors and a standard three-point hitch allow it to use many existing implements for common operations including mowing and tilling. Fast charging from 10% to 80% in less than six minutes enables flexibility by not constraining customers with long charge times, reduces vehicle downtime, and allows the vehicle to quickly get back to work when in operation. Electric drives enable quiet operation making the New Agri Concept easy to operate in residential settings or at night.