KUBOTA RENEWS SUPPORT OF ARA NATIONAL CHAMPIONSHIP, NAMED TITLE SPONSOR OF OLYMPUS RALLY

BURLINGTON, Vt., March 3, 2026 – Kubota Tractor Corporation is returning as a major sponsor of the American Rally Association (ARA)—the largest rally organization in the United States and the country’s only national championship for the sport of stage rally—and adding title sponsorship of the world-famous Olympus Rally to their portfolio.

“Kubota’s roster of partnerships includes NASCAR’s Trackhouse Racing, the National Cutting Horse Association, MLB’s Texas Rangers, and the Professional Bull Riders, and ARA shares a lot of the same traits: gritty, outdoors, adrenaline-filled, and proudly American,” said Theresa Duncan, Associate Director for Marketing and Advertising, Kubota Tractor Corporation. “As a marketing platform ARA represents great value and as a community it represents shared values. We couldn’t be happier about extending our partnership.”

In addition to continuing to serve as the Official Land Management Equipment of the ARA, the brand’s signature bright orange tractors, UTVs, and a range of compact construction, turf, and property maintenance equipment will be on full display in Shelton, Washington, April 17-19 as Kubota assumes title sponsorship of round three of the 2026 ARA National Championship.

“Last year was Kubota’s first in American Rally, and the fit between their brand and our particular form of outdoor automotive adventure was instant and obvious,” said Preston Osborn, ARA Series Manager. “This year, they’re refining their program and adding to their commitment, and this special edition of the Olympus Rally is the perfect opportunity for Kubota, their dealers and customers to deepen their engagement with our sport and our community.”