For Earth, For LifeKubota Tractor Corporation
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GRAPEVINE, Texas (June 3, 2025) – Kubota North America today announced a strategic collaboration with Agtonomy, a leader in agricultural autonomy software, to commercialize autonomous operations on Kubota diesel tractors for spraying and mowing. This joint effort reflects Kubota’s ongoing commitment to pioneering solutions for specialty crop growers, equipping them with smart technology that enhances efficiency, adaptability, and productivity.
Kubota’s vision for autonomy, specifically for its diesel tractors for spraying and mowing, is coming to life by integrating Agtonomy’s autonomous platform with Kubota’s AI-based crop insights and high-quality vehicles. This initiative ensures seamless adoption of autonomous solutions within existing diesel tractor and sprayer operations, minimizing infrastructure demands, such as reducing pesticide use, managing labor shortages, and increased labor costs, while maximizing operational efficiencies for specialty agriculture customers.
“As demonstrated at CES®, Kubota is dedicated to innovating solutions tailored to specialty crop growers, including those in wine grapes, nuts, citrus, and berries,” said M. Brett McMickell, Chief Technology Officer for Kubota North America. “Our working relationship with Agtonomy represents a significant milestone toward commercializing our vision for agricultural autonomy by merging our expertise and technology with Agtonomy’s autonomous platform, enabling growers to optimize their operations. We have chosen to partner with Agtonomy due to its proven technology, successful engagement with growers and shared commitment to working alongside customers for continuous feedback.”
The initial phase of this partnership will focus on integrating Agtonomy’s capabilities starting with Kubota’s popular M5N diesel tractor, widely utilized among grape, orchard, and similar operations. The phased rollout will be introduced to select growers, coupled with Kubota dealer support to ensure seamless integration into the grower’s work loop.
“Partnering with Kubota, a global leader in agricultural equipment, is an exciting milestone for Agtonomy,” said Tim Bucher, CEO and Co-Founder of Agtonomy. “Together, we're helping bring practical autonomy solutions to growers, accelerating the adoption of automation to improve efficiency, profitability, and sustainability on the farm.”
Kubota’s open innovation platform lends itself to collaborating with industry-leading partners, research institutions, and universities to accelerate the development of transformative agricultural solutions. To that end, by merging Kubota’s longstanding expertise with cutting-edge technology, this partnership with Agtonomy drives meaningful advancements that anticipate the future needs of the global agricultural sector.
“This collaboration exemplifies Kubota’s commitment to open innovation, enabling us to anticipate and address the evolving needs of specialty crop farmers,” added McMickell. “By working closely with growers and incorporating their feedback, we will refine autonomous capabilities, enhancing multi-vehicle support, offering flexible autonomy options, and delivering a Kubota-driven technology ecosystem that improves efficiency and field operations.”
Looking ahead, Kubota remains committed to providing customer choice without compromise and to iterating within its innovation cycle to explore additional power sources to allow for the expansion of more powertrain and autonomy solutions.
For more information on Kubota innovation, visit KubotaUSA.com/Innovation. For more information on Agtonomy, visit Agtonomy.com.
About Kubota North America Corporation
Kubota North America Corporation (KNA), with headquarters in Grapevine, Texas, serves as the central business hub for all KNA companies in the U.S. and Canada, where leadership closely connects resources and shares talent across all lines of Kubota’s business. Kubota Corporation, based in Osaka, Japan, and together with its subsidiaries, manufactures and sells a range of machinery, including tractors, construction equipment, lawn and garden equipment, hay tools and other performance-matched implements to the North American market. For product literature or dealer locations, contact: Kubota North America, 1000 Kubota Drive, Grapevine, TX 76051, (888) 4-KUBOTA [(888) 458-2682], Ext. 900, or visit KubotaUSA.com or Kubota.ca.
About Agtonomy
Agtonomy is an AI and software services company specializing in intelligent automation for agriculture, turf, and beyond. Through partnerships with leading equipment manufacturers, Agtonomy’s platform is embedded into industrial machinery to enable automation in complex, real-world environments. Its platform boosts efficiency, safety, and sustainability, while allowing operators to retain command over every task.