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2/24/2022 Categories: All

GRAPEVINE, Texas (December 14, 2021) – Kubota Tractor Corporation received top honors in the 2021 Progressive Farmer Reader Insights study as the recipient of two of the three highest scores overall in tractor brand segment, receiving accolades from farmers and ranchers across the country for the “Overall Durability” and “Overall Customer Experience” categories. Kubota also shined in the compact tractor segment with awards for “Best Ownership Experience” and “Durability.” The survey, now in its second year, is a first-of-its-kind peer-reviewed survey, providing a voice for farmers and ranchers on topics such as future technologies, buyer behaviors, and purchase influences, in addition to the award categories. 

“We could not be more honored to receive such high accolades in the tractor segment, especially because these awards come directly from our customers – farmers and ranchers across the country who are using our equipment every day,” said Todd Stucke, Kubota senior vice president, marketing product support and strategic projects. “At Kubota, the quality of our equipment and ensuring for a comfortable and productive user experience comes first and always has. We hold ourselves to the highest standards because the livelihood of farmers and ranchers quite literally depends on it. We will continue to power and empower farmers and ranchers in their work, because we genuinely live our mantra of Together We Do More.”

“Progressive Farmer Reader Insights is the industry’s most relevant benchmark for understanding which tractor brands are delivering on their brand promise,” said Gregg Hillyer, Editor in Chief of Progressive Farmer. “The program gives manufacturers the insights they need to understand consumer opinions and trends and gives farmers and ranchers the independent ratings they need to make the best decisions for their families and businesses.”

Delivered by the most trusted source of information serving five generations of farm families for more than 130 years, the Progressive Farmer Reader Insights program was introduced in 2020 to measure the satisfaction of farmers and ranchers with the equipment they depend on most. Conducted by Progressive Farmer’s marketing and research partner SOCAL Approach Marketing and Consulting, this year’s study includes 7,755 tractor evaluations from 2,262 farmers and ranchers, two-thirds of whom operate full-time agribusinesses. Durability ratings measure 13 different areas, including engine performance, electrical, advanced technology, and drivetrain wear and tear, and are measured in problems per unit.


About DTN/Progressive Farmer

DTN delivers accurate, objective, real-time, and actionable insights to increase customers’ confidence and support business decisions. In a data-rich world, these actionable insights in weather and financial analytics make sense of the information, drive change in processes and help businesses prosper. DTN empowers agriculture, energy and transportation customers – those who work endlessly to feed, fuel and protect our world. We believe that when our customers are supported with the most reliable and innovative information to the Nth Degree, they prosper and we all win. DTN publishes Progressive Farmer magazine, the premier publication in agriculture, and is headquartered in Minneapolis, Minnesota.

About SoCal Approach Marketing and Consulting Group
SoCal Approach Marketing and Consulting Group was founded to measure and deliver data-driven market insights businesses can use to understand and reach their target audiences. For additional information on SoCal Approach, visit

About Kubota Tractor Corporation

Kubota Tractor Corporation, Grapevine, Texas, is the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors of up to 200 Gross hp* performance-matched implements, compact construction equipment, consumer lawn and garden equipment, hay tools, commercial turf products and utility vehicles. For product literature or dealer locations, contact:  Kubota Tractor Corporation, 1000 Kubota Drive, Grapevine, TX 76051, (888) 4-KUBOTA [(888) 458-2682], Ext. 900, or visit

Media Contacts:

Kubota Newsroom

877.582.6826     [email protected]

SoCal Approach, Mike Cooperman 

818. 427.8294
[email protected]