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Farmer Veterans Honored and Awarded new Kubota Tractors at Kubota Tractor Corporation’s 2017 Dealer Meeting

10/25/2017 Categories: Company News

‘Geared to Give’ Program in Partnership with the Farmer Veteran Coalition Empowers Veterans with Resources to Pursue Careers in Food and Farming 

PHOENIX, Az. (October 25, 2017 – From the main stage of its annual dealer meeting, Kubota Tractor Corporation today announced four new farmer veteran tractor recipients in its 2017 “Geared to Give” program in partnership with the Farmer Veteran Coalition (FVC). During a special ceremony, four recipients, one from each of Kubota’s four operating divisions, were presented with keys to new Kubota L-Series compact tractors in recognition of their years of U.S. military service and for their continued dedication to the country by pursuing futures in food and farming.

In total, the company has provided equipment and funding support to 21 veterans in the Farmer Veteran Coalition’s Fellowship Program, which assists them with resources to return to or begin a new career in food and farming. The 2017 program roster includes one recipient selected from each of Kubota’s four operating Divisions:

  • Southeast Division: Matt (Charles) Fitzwater, U.S. Army veteran served through three deployments and is the owner of Rainbow Harvest Farm, a 10-acre pick-your-own and direct to consumer berry operation in Kentucky. “When we first started the farm, I didn’t think we’d need a tractor. But now I’ve realized how much our efficiency can be increased even with a small tractor,” said Fitzwater. “It’s hard to say how much this means to me – no more borrowing tractors for us! I can’t say thank you enough!” Fitzwater will be supported by Kubota dealer Lawson Tractor & Implement II, Stanford, Ky.
  • Northern Division: Randy Ramberger, U.S. Army veteran and owner of 5 acres in Indiana called Ramberger Family Farms. In his application, Ramberger shared his thoughts on perseverance: “There will be times you will want to walk away from a challenge, but in the food and farming industry you have people and animals relying on you to not quit… When you realize it’s not just about you that is when you take that motivation and push forward.” When told the news about being awarded a new tractor, Ramberger was overcome simply stating: “Thank you for the opportunity, you don’t know what it means to me.” Ramberger will be supported by Kubota dealer Dirt-N-Turf Sales and Rental, Greentown, Ind. 
  • Central Division: Joel Heinzeroth, recent retiree and 20-year U.S. Army veteran, is owner of 440 acres that make up Heinzeroth Cattle Company. Heinzeroth grew up on a farm in Iowa with his parents Ervin and Carol, and appreciates that his eight-year-old daughter and five-month-old son can have the same experience. “I work in agriculture because I love it, and this donation allows me to really get back to my roots. I’ve had a tough army career including my time in Iraq. I’ve recently retired from military service and I couldn’t have done it without the help of FVC. I’m always here to help my fellow veterans in any way. My father died in a farming accident so I had to start my farm in Oklahoma from scratch. I’m glad to be involved with FVC, a program which promotes such a great vision.” Heinzeroth will be supported by Lindley Farm Equipment, Cordell, Okla.
  • Western Division: Cherri Marin, 21-year U.S. Air Force veteran, is owner of Sunshine and Reins farm in Oregon. Marin is the program’s first Air Force veteran. She was selected because she still has a desire to serve, this time helping her community and other veterans by becoming a mentor for work in agriculture. When Marin received the news about being awarded a new tractor she exclaimed: “I dream to grow and give back, and this donation is incredibly helpful for me to do that. I’ve had to beg and barter to use other tractors and it will be nice to not have to do that.” In her application, she stated: “I feel like I am at the time in my life to live out my passion and become self-sustaining while providing others with great products and service.” Marin will supported by Kubota dealer Linn Benton Tractor Company, Tangent, Ore.

Kubota’s philanthropic mission is to “power and empower those who move the earth,” and in that spirit “Geared to Give” was born in partnership with FVC in 2015. The program works to identify the needs and further the agriculture careers of those who have served their country and are now serving their communities through farming.

“This program empowers farmer veterans to achieve their dreams and make a true difference in their farming operations and in their communities,” said Alex Woods, Kubota vice president of sales operations, supply chain and parts. “Kubota is proud to offer a token of our gratitude for those who have done so much for this country through their military service. We are extremely pleased to help these farmers continue to make a difference in their work for many years to come.”

Michael O'Gorman, executive director of FVC also attended the ceremony. “There is no greater gift for a farmer than a tractor, especially for those just starting out. We’re thrilled to work with Kubota to help further the careers of our veterans. You can really see the magnitude of this program when you meet these four veterans whose lives are now positively impacted by the ‘Geared to Give’ program. Together, we can guide their passion to earn for themselves a meaningful place in the agriculture community.”

In addition to the tractors, Land Pride donated implements to outfit each veteran with the right tools for their respective farming operations. Firebird Products, a Kubota supplier for aftermarket accessories, donated Kubota-orange canopies for each tractor, which will help shield the operators from the elements.

“We are proud to support our veterans,” said Brad Curd, owner of Firebird Products. “We are thankful for our partnership with Kubota, a company that enables us to support giving back to farmer veterans in this way.”

Farmer veterans can apply to the FVC Fellowship Fund in order to be considered for donated Kubota equipment through the “Geared to Give” program. Kubota has selected its Standard L-Series compact tractors for this program, as their versatility and efficiency are ideal for meeting the varying needs of many small- and medium-sized farming operations. For more information about the “Geared to Give” program, visit To learn more about FVC, visit

About Kubota Tractor Corporation

Kubota Tractor Corporation, Grapevine, Texas, is the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors of up to 170 Gross hp, performance-matched implements, compact and utility-class construction equipment, consumer lawn and garden equipment, hay tools and spreaders, commercial turf products and utility vehicles. Kubota’s “Geared to Give” program is in partnership with the Farmer Veteran Coalition to provide financial support and donated Kubota equipment to U.S. military veterans pursuing a future in farming. For more information, visit

About Farmer Veteran Coalition

Based in Davis, Calif., Farmer Veteran Coalition (FVC) mission is mobilizing veterans to feed America. FVC works to develop a new generation of farmers and food leaders, and expand viable employment and career opportunities through the collaboration of the farming and military communities. Through mentorship, peer support and career counseling, FVC supports veterans returning to or beginning careers in the food and farming industry. For more information, visit

About Firebird Products LLC

Firebird Products LLC is a fiber reinforced product manufacturing facility. Located in the United States, it builds products that have a true American flavor. As an OEM supplier of Kubota Tractor Corporation for the E1123 and E1134 sunshades for the B, BX, Zero Turns, L, & M series utility tractors, product quality, unique design, and value define Firebird products. Other products include Road Side Relics, replica gas pumps, gum ball machines, ice coolers, and clocks, all based on early 20th century Americana. For more information, call (623) 934-9340 or visit