In Kubota Country, where imagination runs wild, each day is a new opportunity to grab life by the horns. With that spirit in mind, Kubota is excited to announce our first-ever partnership with PBR (Professional Bull Riders) to become the Official Tractor of the Unleash The Beast (UTB), Pendleton Whisky Velocity Tour, and Global Cup USA. You’ll also see Kubota as the Official Tractor of the WCRA (World Champions Rodeo Alliance) Triple Crown and Women’s Rodeo World Championship for the 2022 season.
“There is a shared spirit in ‘Kubota Country’ among Kubota customers and PBR’s fans and athletes – it stems from ‘hard-work’ inside the ring and out, on the farm, in the fields and around your property,” said Todd Stucke, Kubota Tractor Corporation Senior Vice President of Sales, Marketing and Special Projects. “Just like the feeling you get when you fire up your hard-working Kubota equipment, you can feel the same excitement and anticipation at PBR events. We’re excited to sponsor these premier PBR tours along with the Global Cup and look forward to the exhilarating ride ahead.”
Elements of the multi-year PBR partnership, which officially began in June, include television advertising on CBS Sports during all UTB events, in-arena promotions and signage, branded digital content, and advertising support within “Cowboys for a Cause” programming.
“PBR is thrilled to partner with Kubota and help the company reach new customers as they support our two major U.S. tours along with the PBR Global Cup,” said Josh Baker, Chief Revenue Officer, PBR. “PBR and our fans have always been very community focused, and we’re especially excited about the new ‘#KubotaCountry’ social media campaign promoting everyday efforts to better our communities nationwide.”
For PBR tour dates and ticket information, click here.