Kubota has been able to adjust to the virtual trade show format by doing the following:

• Brand ourselves early – We have had to expand our reach for promoting the event earlier and more than ever, through employing all promotional tactics in order to increase event exposure through building an event website and utilizing social media and email marketing tools. 
• Institute and utilize a virtual platform that incorporates chat features, live streaming, and additional sessions in order to provide as close to an authentic show experience as possible. 
• We have had to really tailor the content were delivering to the virtual audience and conduct extensive research beforehand to ensure were identifying topics of interests the prospects we are inviting. 
• Leverage all the marketing assets and resources at our disposable 

Goals for return to in-person shows:

• Leverage in person shows and incorporate more of a hybrid virtual experience 
• Increase comfort levels for attendees traveling through our environment and our team as they engage. 
• Create a welcoming environment where attendees have room to move throughout our space while maintaining social distance with exhibit staff and other visitors. Ensuring the layout, exhibit properties and product displays accommodate spacing and create a logical flow throughout. 
• Better incorporate way finding graphics, signage, and flooring to contribute to the overall event experience. Utilize visual indicators such as floor graphics to ensure social and physical distancing and provide an excellent way to help attendees and guests navigate through our space.
• Continue to build brand awareness
• Gain new leads, build our email list, more website traffic