Kubota developed its 2020 campaign, new messaging and a new advertising approach to drive current and prospective customers to consider Kubota more often.

The campaign tagline Together We Do More is meant to be inspirational for customers so they can envision accomplishing their goals with Kubota.  The new ads include a range of new imagery and video showing people accomplishing different tasks with Kubota equipment across our various customer segments.  The campaign message also supports our values of On Your Side, Innovation, Quality and Growth. For example, Together We Do More reinforces the meaning of On Your Side, which is that we will always listen to our customers and work together with our 1,100 dealers for a better partnership.  Also, throughout our advertising we will be emphasizing how quality and innovative features are built into every piece of Kubota equipment.

As we face the global pandemic of COVID-19, working together to support our local communities has never been more important. That's why Kubota has adopted new programs like No-Payment-for-90-days. Kubota marketing has also created a number of communication tools and advertisements to help dealers communicate with customers in various ways. We must keep our dealership employees safe through social distancing and facilities clean while providing sales, parts and service to our customers. An entire section of our marketing resource center for dealers called Kubota Brand Builder (KBB) now includes rebranded materials with the additional supporting message "We're Working to Keep You Working."  

Print Ad:

TV spot

https://www.kubotabrandbuilder.com/tv-advertising-spots/kubota-portfolio-finance-offer-0-financing-no-payment-for-90-days-offer/

Login: dealer

PW: #1Dealer

Radio Ad

https://s3-us-east-2.amazonaws.com/kubota-data-bucket/wp-content/uploads/2020/04/KUBO2513_2020_Portfolio_90dayOffer_0531expiration_T3_1515_Unslated_Radio-Mix.mp3

 FOR KUBOTA INTERNAL USE ONLY