Kubota Set to Compete in New Market Segment with Introduction of
Highly Anticipated M7-Series Tractor Line
The M7-Series is Kubota's Mid-Range Tractor Entry into the Commercial Livestock and
Row-Crop Production Markets
Kubota introduces the highly anticipated M7-Series Tractor Line – Kubota's mid-range tractor entry into the commercial livestock and row-crop production markets.
Nashville, Tenn., (Oct. 13, 2014) – From the floor of its 2014 Dealer Meeting in Nashville, Kubota Tractor Corporation today introduced its M7-Series tractor line, three new mid-range tractors in the 130 to 170 horsepower range. This is the largest horsepower offering for Kubota in its tractor line-up to date.
"With the Kubota M7, we’ve set in motion a strategy for full-scale entry into new markets, setting our sights on commercial livestock and row-crop production customers, and readying Kubota to compete with other big players in the field,” said Todd Stucke, Kubota vice president, agriculture and turf division. "The M7’s ease of operation, technological advances and overall comfort factor will make it a top choice for hay producers as well.”
The introduction of the M7-Series, which will be made available to customers in select markets by the second half of 2015, was one of several key product announcements made at the Kubota Dealer Meeting, where nearly 4,000 dealers and staff from across North America are expected this week.
"Kubota has established a well-respected name for itself in the industry over the last four decades. As we move in to a new era for the company, we continue to build on the strength of the Kubota brand and grow our business into new segments,” said Mr. Masato Yoshikawa, president and CEO, Kubota Tractor Corporation. "Kubota products will serve more customer segments, across more markets than ever before. And as we offer customers more choices, we also remain committed to supporting our dealers so that they may provide their customers with the rewarding experiences Kubota is known for delivering.”
More on the M7: Technology and Comfort at its Finest
Kubota has significantly invested in technologies to bring precision farming to market in an operator-friendly way. With integrated controls of the engine, transmission, hydraulic functions and implements, Kubota M7-Series tractors are highly efficient, resulting in reduced fuel and materials costs. The easy-to-use control panel offers a touch screen that makes it possible to control all operating functions from a single screen, and the M7’s performance monitor and auto guiding systems make work in the field even more productive. The wide cab on the M7-Series features ample operating space and ergonomically-placed controls, minimizing operator fatigue even after long periods of work.
Production on the M7 Series will begin in the second quarter of 2015 at Kubota’s newly constructed Farm Machinery plant in France. The facility is set to accommodate the production of about 3,000 tractors by 2017 for distribution in Western Europe, the U.S., Canada, Australia and Japan.
About Kubota Tractor Corporation
Kubota Tractor Corporation, Torrance, Calif., is the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors of up to 170 Gross hp, performance-matched implements, compact and utility-class construction equipment, consumer lawn and garden equipment, hay tools and spreaders, commercial turf products and utility vehicles. For product literature or dealer locations, contact: Kubota Tractor Corporation, 3401 Del Amo Blvd., Torrance, CA 90503, (888) 4-KUBOTA [(888) 458-2682], Ext. 900, or visit www.kubota.com.
Kubota Tractor Corporation reserves the right to change the stated specifications without notice. The above comparison is for descriptive purposes only and does not provide any express or implied warranty of any nature, including any warranty of merchantability or for a particular purpose. For complete operational information, the operator’s manual should be consulted.