The Point
The point is to rethink how you do your work in the first place.
Innovation
Big challenges need smarter solutions.
And Kubota has them.
The first realizations of Kubota’s vision for smarter solutions are headed to the marketplace today, starting with the specialty crop market.
M5 Narrow
Our 112-horsepower diesel specialty ag tractor
- Complete autonomous solution with Kubota’s sensing and AI technology built in.
Digital Twin Technology
Our integrated suite of hardware, software, and real-time remote applications to help you get the job done (auto-steering, telematics today, digital platform tomorrow)
- Enhances productivity and efficiency
- Enables seamless fleet management
- Expands to accommodate and customize your work as new tools come online
Kubota is commercializing technology as a force-multiplier because big challenges don’t just need big machines.
The Point Is Not
The point is not to take what you’ve always done and simply do it autonomously.
We have a history of tackling some of society’s toughest challenges through extraordinary engineering.
In 1893 when Gonshiro Kubota began producing cast-iron pipes to provide clean tap water and prevent the spread of cholera.
We pioneered sub-compact and compact tractors and compact excavators.
Our open platform approach and innovation cycle allow us to bring smarter solutions to market faster.
Physical AI
Physical AI is a key inflection point for the industry – and for Kubota.
- Decision making, obstacle detection, and voice recognition
- AI real-time insights will inform tasking, labor assignment, and efficiency improvements to be better stewards of the land and our limited resources.
Kubota recognized for its all-terrain Versatile Platform Robot
TypeS as part of its commitment to providing range of customer solutions in ag and construction work environments.
Read MoreNo matter where technology takes Kubota,
our customers will always have a choice in how they use it.
For us, it’s never just about engineering excellence. It’s about the human experience, listening to our customers, building for their needs, and making technology second nature.
Ultimately, our innovations are about creating more choices for the operator and making our customers’ lives more enjoyable.
For Kubota customers it’s about getting more done, whether that means getting on an app or getting in the field.
Either way Kubota is here to help solve local and global challenges, without removing the personal satisfaction of getting the job done.
Get to Know Kubota
“For Earth, For Life” is much more than Kubota's brand statement. It's a mission we dedicate ourselves to as a global company. We are committed to engineering excellence so that our customers can focus on planting, feeding, building and caring for our world. We welcome you to explore and learn more about Kubota.
